On July 3th, Brazilian National Day Against Racism,
criminals published racist comments addressing Maria Julia Coutinho, the weather presenter of the most important news show in Brazil. 
In response to this coward attack, we launched a campaign
to provoke a discussion about virtual racism.
 

You
can’t stop racism without facing it.

 

"A black girl named "Maju"? You can't complain about prejudice, GFY." 
Tagline: Virtual Racism, Real Consequences. 
Criola, In defense of black women.


 

4L4A1842.JPG

"GFY dirty nigga, I dunno u but I wash myself" 
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.


 

"If she bathed properly, she wouldn't get that grimy.
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.

 

 
We started a discussion about virtual racism.
 

CREDITS

Agency

Creative Director

Art Directors


Copywriters



Media

Producers




Production
Company

Director


W3Haus

Moa Netto

Vinicius Prego
Murilo Santos

Moa Netto
Mathias Almeida
Leo Razera

Patricia Angeletti

Lucas Costa
Carol Paranaiba
Bruna Marchi

Bossanova


Lívia Gama

WHO
HAS NEVER DREAMED
OF TALKING
TO SANTA?

 

 

 

 



Oi, a telecom company in Brazil,
owns more than 175.000 payphones.

But in a country that has more cellphones
than inhabitants, they are quickly losing its value.

Our goal is to transform this forgotten asset in relevant character in the Brazilian Christmas. We created
a device that connected kids to Santa Claus.
Once the call was made, they would chat with
Santas played by retired actors from a nursing home.

The stunt got worldwide attention. In less than
3 weeks becoming the most watched video
in December among Brazilian brands. 

 
 
"The reaction of the children
is the gift of the audience"
 
 

how we did

Our creative directors asked for a Christmas idea that reverberated
in social media. After the definition of the concept
Believe Again in the Magic of Christmas, we developed the script for promocional TVC and started thinking in our main ideas for the end of the year.

Two ideas were presented to the client, who chose the Magical Payphone concept.

From that moment, we started the most complicated step:  to find
a director who fits the profile. A professional willing to face a real people in the streets of Rio de Janeiro and, at the same time,
capable of delivering a film with refined aesthetics.

After see some treatments, we chose Dan as the best option.

 

Awards

premios_magical_esq.png
 
 

CREDITS

Agency

Creative Directors



Art Directors


Copywriters



Producers



Producer Company

Director

 

NBS / Dentsu

André Lima
Moa Netto
Marcello Noronha

Vinicius Prego
Marcos Hosken

André Jardim
Bruno Pinaud
Ricardo Weistman

Álvaro Figueira
Andrea Metzker
Leonardo Lino

Dínamo Filmes

Dan Gifford


 

 

WHAT IS THE GOOD SIDE OF MONEY?

Forbes_2400_2400.jpg
 
 
 

Forbes Magazine always announces its list of millionaires.

In previous years, the award-winning ideas were about how millionaires spend their money, comparing their fortune with the earnings of famous people from sport and music, and why they don't need to think about money in their day-life.

This year, we decided to try a social approach. In our research, we found out facts which prove that some millionaires are willing to invest their money to make a better world.

 

We searched the internet looking for good deeds of Bill Gates, Warren Buffett and Richard Branson. There were so many facts that we started making a long-copy print.

Although we liked the results, we believed it was possible to have
a better visual impact to our campaign. After many different studies,
we decided for the option where the heads shapes like a chart. 

  

Awards

premios_magical_esq.png
 

CREDITS

Agency

Creative Directors


Art Directors

Copywriters


Illustrator

 

 

Ogilvy

Aricio Fortes
Paulo Coelho

Vinicius Prego

André Jardim
Omar Caldas

Open The Door



 

 

the first adoption program supported
by a soccer
team.

 









Adopt a Little Fan, a campaign for Sport Club do Recife.
In Brazil, 94% of parents interested in adoption
seek a child under the age of 7 years old.
But 78% of the kids that are waiting to be adopted
are older than that. What happens is that these kids
end up living in shelters until they come of age.
To call people's attention to this problem,
we are using Brazilians' biggest passion: soccer.

 
 
 

When you adopt a child that already roots for your team you can count on him to go to the stadium with you, help you to know the name of the 93's squad and celebrate with you when your team scores. Thinking about this complicity, we created Adopt a Little Fan. Our intention was to discuss the problem of old orphans that almost never get adopted in Brazil. For our surprise and happiness, the campaign not only discussed the subject but also was responsible for 16 new adoptions. 

 

The identity of the campaign was based on Cordel Literature,
a visual language of books selled in cities of Northeast Brazil,
like Recife.

 

CREDITS

Agency

Creative Directors



Art Directors




Copywriters


Illustrator

 

 

Ogilvy

Aricio Fortes
Paulo Coelho
Claudio Lima

Vinicius Prego
Manu Mazzaro
Michel Neuhaus
Teco Cipriano

André Jardim
Omar Caldas

Doug Lira
Val deir  



 

More and more children find out what it is to have fathers online.

 
 
 

When dad's go online, they do stuff nobody else does. And that is going to get worse now that Claro created a special plan for dads. In the spot, we did a parody of a famous brazilian song, changing the lyrics to show father's one-of-a-kind online behavior.   

Among the
10 most viewed videos of the week around the world according to Adweek.
 
 

CREDITS

Agency

Creative Directors

Art Directors


Copywriters


Production Company

Director

 

 

Ogilvy

Aricio Fortes

Vinicius Prego
Manu Mazzaro

André Jardim
Omar Caldas

Bossanova


Gonzo Llorente

bob’s
is a fast food chain with
a bold tagline: “You can’t control yourself”.

 

 

 

 

 

 


 

 


We had to find a way to prove that our burgers are so irresistible that people simply can’t wait to taste them.

We created a package that dramatically reduces the time from getting your hands on one of our burgers to actually eating it. Meet the world’s first edible wrapper for burgers.

The idea received international press coverage. TV hosts, journalists and bloggers got curious to try our edible wrapper. And some even organized their own stunts
to taste a burger without having to remove the wrapper.

 
 
They talked about it!
Logos.jpg
 
 

making it happen

We wanted to make a fun content, like Bobs' TVCs, but with potential
for buzz in social media. 

At first, we thought of a press advertising so delicious that could be eaten. So we came up with the insight, what if the burger wrapper
was eatable? This way we would drastically reduce time between
the hamburger purchase and the first bite.


Our challenge began after the approval of the idea: finding the best eatable, printable and packable paper to wrap the burger. Working with
the producers, we found the perfect rice paper.

Vudoo Productions helped us to develop a shooting plan. Considering the low budget, we had only one shooting day and we needed to guarantee people would taste the hamburgers wrapped in eatable paper.

After a day of hard work, and a little luck, we got almost 30 people that tried our eatable paper, and a lot of shooting material to edit.

 

 
 

CREDITS

Agency

Creative Directors


Art Directors

Copywriters

Producers


Producer Company

Director

 

NBS / Dentsu

André Lima
Marcello Noronha

Vinicius Prego

André Jardim

Andrea Metzker
Leonardo Lino

Vudoo

Andre Wainer


 

 
 

Between
learning English
and finding an island full of Megan Fox, choose both.

 
 

CCAA is the most traditional english school in Brazil. In 2011,
they challenged us to develop an idea that started in TV and ended on social media.
 

Working together with planning team, we came up with the idea of
a cross platform campaign. It was how we created the Megan Fox Island, a paradisiacal place where all the inhabitants look like Megan Fox.

The TVC shows the moment when two guys find the island. However, there is a little problem: as they don't speak English, they are cast out by the inhabitants, and end up at Mike Tyson's Island.

Island sand, jars, parchments, skulls and boxing gloves were sent to the winners of the Island Auction.

Island sand, jars, parchments, skulls and boxing gloves were sent to the winners of the Island Auction.

On Facebook, our fans could answer some questions in english and collect points. In an auction, these points were exchanged for objects
of the islands.

Fans who didn't collect enough points were not forgotten.
They got passports to enter in one of the islands a
ccording to their
level of knowledge. Everything could be shared on the social media.

 

 

Credits

Agency

Creative Directors




Art Directors


Copywriters



Producer

Producer Company

Director

Interactive Producers

Interactive Production Company

NBS/Dentsu

André Lima
Marcello Noronha
Miguel Genovese

Vinicius Prego
André Havt

André Jardim
Ricardo Weistman
Renato Jardim

Andrea Metzker

Killers

Claudio Borrelli

Luiza Elias
Anderson Passos

Luego

 
 

the difference between having
and not having
a number one song.

 
 
 

The Billboard music chart is the most important ranking in the industry. But young music fans in Brazil still don’t know the power of a #1 song.


We found real footage to create internet films. In them, we compared the treatment received by artists in the same situation. How is the Rolling Stones guitar player, who has 8 songs in the Hot 100, treated in hotels, and how is the Red Hot Chili Peppers singer received in hotels? Besides comparing Rolling Stones and Red Hot Chili Peppers, we also did two more videos with Daft Punk, Nine Inch Nails, Beyonce and Pete Doherty.

  

 
 

CREDITS

Agency

Creative Directors



Art Directors


Copywriters


Production Company


Director
 

 

Ogilvy

Anselmo Ramos
Paco Conde
Roberto Fernandez

Vinicius Prego
Manu Mazzaro

André Jardim
Omar Caldas

Santa Transmedia


Gustavo Gripe
 

 

can your english face
any challenge?

 
 
 

CCAA, the most traditional english school in Brazil, wanted to show
in its ad campaigns that those who speak english do well in life.

Exploring this new approach, we created a concept where our main character has an unbeatable english.

In the movie, he meets Jessica Alba in the elevator of the Empire State Building. Not even the worst villains of cinema make him lose his good english.

On YouTube, for the first time, we have a vertical player. It allowed the users to visit different floors and find bad guys that would challenge our hero's english.  

 
 

CREDITS

Agency

Creative Directors



Art Directors



Copywriters




Production
Company

Director

 

NBS/Dentsu

André Lima
 Marcello Noronha
Moacyr Netto

Vinicius Prego
André Havt
Rafael Conde

Estevão Queiroga
Ricardo Weitsman
Rodrigo Almeida

Dínamo Films


Edu Cama

fighting
to deliver
advertising
that people
comment,
share, and
are excited
about.

 

get To know
more about me

 
 

Vinicius, better known as 'Prego' was someone I really enjoyed working with and learning from. Prego has great taste in design and all things visual, which makes him an excellent art director. his tastes extend beyond advertising - he literally has great tastes in his tastebuds. he really is a man
of excellent taste. 

— Elton Rhee, Art Director at AKQA/NY


I met Vinicius in the beginning of his career and it was always very clear how passionate about advertising he is. He is a very creative guy, who explore the whole potential of every opportunity. I can define him as an important piece of any creative team.

— Fernanda Prestefelippe, Account Director at Pereira & O'Dell

 

I know Vinicius for a long time now.
I've seen him in his early days and even then it was already clear that he was a focused
and creative guy. And I would like to highlight his focus, because not every creative know how to get to the best idea. Vinicius knows. Besides that, he has an integrated background of traditional and digital advertising, composing a very rare mix specially here in Brazil. Definitely someone who's always good to have in your team.

— Vinicius Malinoski, Creative Director
at Google Zoo


Vinicius is an art director that always come up with different solutions for the same briefing. He knows exactly how to turn a problem into a solution when talking about his work. His integrated way of thinking is what differs to have him in the same group.
 
— Diego Barboza, Art Director at David/SP


This guy was born with a rare talent. Vinicius could be working at any agency in the world. His ideas are global. I'm so proud to have worked with him.

— Miguel Genovese, Creative Director
at Ogilvy/SP

 

 

AWARDS

 

 

2016
 







2015



2014


2013

 

 

 


2012




 

2011

 

Cannes Lions / Silver / Cyber
Cannes Lions / Bronze / Outdoor
Cannes Lions / Bronze / Creative Data
Cannes Lions / Bronze / PR
Cannes Lions / 4x Shortlist/ Media and Direct
D&AD / Wood Pencil / Outdoor
The Webby Awards / People's Voice / Best Use of Data Driven Media


Cannes Lions / Shortlist / Press
Clio Awards / Bronze / Press


Festival Brasileiro de Publicidade / GOLD / Digital
 

One Show / Merit Award / Out of Home
Cannes Lions / Shortlist / Media
Wave Festival / Bronze / Film
Wave Festival / Bronze / PR
Wave Festival / Bronze / Promo


El Ojo / Bronze / Design
Festival Brasileiro de Publicidade / Silver / Digital
Festival Brasileiro de Publicidade / Silver / Film
CCRJ / GP / Film


Festival Brasileiro de Publicidade / Silver / Integrated
Festival Brasileiro de Publicidade / Bronze / Integrated
CCRJ / GP / Integrated