WHAT IS THE GOOD SIDE OF MONEY?

Forbes_2400_2400.jpg
 
 
 

Forbes Magazine always announces its list of millionaires.

In previous years, the award-winning ideas were about how millionaires spend their money, comparing their fortune with the earnings of famous people from sport and music, and why they don't need to think about money in their day-life.

This year, we decided to try a social approach. In our research, we found out facts which prove that some millionaires are willing to invest their money to make a better world.

 

We searched the internet looking for good deeds of Bill Gates, Warren Buffett and Richard Branson. There were so many facts that we started making a long-copy print.

Although we liked the results, we believed it was possible to have
a better visual impact to our campaign. After many different studies,
we decided for the option where the heads shapes like a chart. 

  

Awards

premios_magical_esq.png
 

CREDITS

Agency

Creative Directors


Art Directors

Copywriters


Illustrator

 

 

Ogilvy

Aricio Fortes
Paulo Coelho

Vinicius Prego

André Jardim
Omar Caldas

Open The Door