the difference between having
and not having
a number one song.


The Billboard music chart is the most important ranking in the industry. But young music fans in Brazil still don’t know the power of a #1 song.

We found real footage to create internet films. In them, we compared the treatment received by artists in the same situation. How is the Rolling Stones guitar player, who has 8 songs in the Hot 100, treated in hotels, and how is the Red Hot Chili Peppers singer received in hotels? Besides comparing Rolling Stones and Red Hot Chili Peppers, we also did two more videos with Daft Punk, Nine Inch Nails, Beyonce and Pete Doherty.





Creative Directors

Art Directors


Production Company




Anselmo Ramos
Paco Conde
Roberto Fernandez

Vinicius Prego
Manu Mazzaro

André Jardim
Omar Caldas

Santa Transmedia

Gustavo Gripe