HAS NEVER DREAMED
Oi, a telecom company in Brazil,
owns more than 175.000 payphones.
But in a country that has more cellphones
than inhabitants, they are quickly losing its value.
Our goal is to transform this forgotten asset in relevant character in the Brazilian Christmas. We created
a device that connected kids to Santa Claus.
Once the call was made, they would chat with
Santas played by retired actors from a nursing home.
The stunt got worldwide attention. In less than
3 weeks becoming the most watched video
in December among Brazilian brands.
"The reaction of the children
is the gift of the audience"
how we did
Our creative directors asked for a Christmas idea that reverberated
in social media. After the definition of the concept Believe Again in the Magic of Christmas, we developed the script for promocional TVC and started thinking in our main ideas for the end of the year.
Two ideas were presented to the client, who chose the Magical Payphone concept.
From that moment, we started the most complicated step: to find
a director who fits the profile. A professional willing to face a real people in the streets of Rio de Janeiro and, at the same time, capable of delivering a film with refined aesthetics.
After see some treatments, we chose Dan as the best option.
NBS / Dentsu