and finding an island full of Megan Fox, choose both.
CCAA is the most traditional english school in Brazil. In 2011,
they challenged us to develop an idea that started in TV and ended on social media.
Working together with planning team, we came up with the idea of
a cross platform campaign. It was how we created the Megan Fox Island, a paradisiacal place where all the inhabitants look like Megan Fox.
The TVC shows the moment when two guys find the island. However, there is a little problem: as they don't speak English, they are cast out by the inhabitants, and end up at Mike Tyson's Island.
On Facebook, our fans could answer some questions in english and collect points. In an auction, these points were exchanged for objects
of the islands.
Fans who didn't collect enough points were not forgotten.
They got passports to enter in one of the islands according to their
level of knowledge. Everything could be shared on the social media.
Interactive Production Company