Between
learning English
and finding an island full of Megan Fox, choose both.

 
 

CCAA is the most traditional english school in Brazil. In 2011,
they challenged us to develop an idea that started in TV and ended on social media.
 

Working together with planning team, we came up with the idea of
a cross platform campaign. It was how we created the Megan Fox Island, a paradisiacal place where all the inhabitants look like Megan Fox.

The TVC shows the moment when two guys find the island. However, there is a little problem: as they don't speak English, they are cast out by the inhabitants, and end up at Mike Tyson's Island.

Island sand, jars, parchments, skulls and boxing gloves were sent to the winners of the Island Auction.

Island sand, jars, parchments, skulls and boxing gloves were sent to the winners of the Island Auction.

On Facebook, our fans could answer some questions in english and collect points. In an auction, these points were exchanged for objects
of the islands.

Fans who didn't collect enough points were not forgotten.
They got passports to enter in one of the islands a
ccording to their
level of knowledge. Everything could be shared on the social media.

 

 

Credits

Agency

Creative Directors




Art Directors


Copywriters



Producer

Producer Company

Director

Interactive Producers

Interactive Production Company

NBS/Dentsu

André Lima
Marcello Noronha
Miguel Genovese

Vinicius Prego
André Havt

André Jardim
Ricardo Weistman
Renato Jardim

Andrea Metzker

Killers

Claudio Borrelli

Luiza Elias
Anderson Passos

Luego