On July 3th, Brazilian National Day Against Racism,
criminals published racist comments addressing Maria Julia Coutinho, the weather presenter of the most important news show in Brazil. 
In response to this coward attack, we launched a campaign
to provoke a discussion about virtual racism.
 

You
can’t stop racism without facing it.

 

"A black girl named "Maju"? You can't complain about prejudice, GFY." 
Tagline: Virtual Racism, Real Consequences. 
Criola, In defense of black women.


 

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"GFY dirty nigga, I dunno u but I wash myself" 
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.


 

"If she bathed properly, she wouldn't get that grimy.
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.

 

 
We started a discussion about virtual racism.
 

CREDITS

Agency

Creative Director

Art Directors


Copywriters



Media

Producers




Production
Company

Director


W3Haus

Moa Netto

Vinicius Prego
Murilo Santos

Moa Netto
Mathias Almeida
Leo Razera

Patricia Angeletti

Lucas Costa
Carol Paranaiba
Bruna Marchi

Bossanova


Lívia Gama