Along with love from IBM to Paul.

 

 

 

 

Watson is a super computer from IBM. Alone it challenged and won the best Jeopardy players in the world.

This time, we'll use Watson to reunite the best
songwriting team ever: John Lennon and Paul McCartney.

 We’ll upload all the information available in books, sites, movies, social networks and songs about John Lennon into Watson. We’ll also invite John’s relatives and friends to give Watson inputs about the singer’s personality and share little secrets about him. Then Paul will meet Watson and interact.


We want to surprise Paul by showing that Watson knows stories about the two of them that only John and Paul knew.
If Paul doesn’t feel that Watson is really being John in the first meeting, we’ll improve Waton until Paul feel this. Once this happens, they’ll meet again to collaborate on a new song. Watson, as John, will give Paul insights and opinions about it.
 

 
 

"If  I'm at a point where I go, 
'I'm not sure about this,' 
I'll throw it across the room to John,"
McCartney tells RS.
 
He'll say, 'You can't go there,man' 
And I'll say,  'You're quite right. How about this?'
'Yeah, that's better.' 

We'll have a conversation. 
I don't want to lose that."
Paul McCartney, 2013

 

CREDITS

Agency

Creative
Directors



Art Directors



Copywriter

Editors

 

Ogilvy

Anselmo Ramos
Moacyr Netto
Paco Conde
Roberto Fernandez

Vinicius Prego
Diogo Seibert
Glauber Dorotheu

Gui Camargos

Deydson Rocha
Jonathan Oliveira